GOOD NEWS: I wrote a book! 📓
And it might just rescue your creative brain from total chaos.
EVEN BETTER NEWS: It’s the exact method I’ve used with founders, musicians, multi‑passionate creatives, and corporate teams for five+ years, now neatly coil‑bound and ready for your desk.
From Chaos to CEO 🌀 Why I Had to Build This
Let’s be real—I didn’t write this book because I had extra time or a cute idea. I wrote it because I needed it. As I was building my coaching and consulting practice, there was nothing out there that gave me space to think like me. I needed somewhere to track how my business was actually growing, what my clients kept circling back to, what breakthroughs were happening, and why people kept showing up in my inbox saying, “You get it.”
Meanwhile, I had notes scattered across Google Docs, half-filled notebooks, phone apps, and a sticky note stuck to every reminder in my planner. Every weekend, I’d find myself swimming in scribbles thinking: How do I make this easier? How do I bring all of this together in one place that makes sense for my brain—and my business? So I did. I made the thing I couldn’t find. And now it’s yours too.
If you didn’t know, I’m also a creative—which means my genius tends to spread itself everywhere. Some days, everything looks neat and color-coded. Other days, my desk looks like a beautiful mess: stacks of books, papers with arrows and circles, scribbled plans half-pinned to my corkboard as I try to figure out how the hell I’m going to make it all happen. The thinking alone was exhausting. And after hours of transcribing notes, writing things out by hand, and trying to connect all the pieces? My brain was fried. I’ve always believed creativity needs space to be messy—but the cleanup was taking too long. And the longer I spent organizing, the less energy I had left to actually create.
So this year, I went all in. I started showing up online, launched a YouTube channel for astrology forecasts, joined networking groups, started writing long-form on Substack, built decks, wrote proposals, designed for clients, managed a full coaching practice, and made about 400 graphics on Canva. It wasn’t like acting—where you play one role and that’s it. No, this was the full-blown one-woman production company lifestyle. It was chaotic. It was thrilling. It was emotionally charged. And at night when I’d unwind with cannabis and a notebook, I’d ask myself: How can I make this easier for me—and for others like me? And the answer hit me like a download: You make it. So I did. And then I added it to the list.
Years in the trenches with a visionary mind taught me one thing: brilliance without organization is noise. I was spending precious energy finding insights instead of acting on them.
Here’s what finally clicked:
Mental clutter lives in the body. When your brain’s juggling 38 open tabs, your nervous system is doing the same. Tight shoulders, racing thoughts, shallow breaths, restless dreams at night—sound familiar?
Order creates flow. Give thoughts a reliable home and your nervous system gets the memo: “We’re safe, we’ve got this.” Suddenly your breath drops, your shoulders loosen, and those big ideas have space to land.
Flow fuels heart‑centered work. When the mind‑body circuit is clear, you can channel purpose—not panic. You coach deeper, create braver, pitch truer. Clients feel that coherence; so does your bank account.
That’s why I built The CEO Business Playbook—a living container that aligns brain, body, and business so your heart can lead.
I Turned My Sticky‑Note System into a Playbook and It Can Help Rewire Your Mind‑Body‑Business Connection.
Our brains are wired with two distinct but complementary sides—the right brain, the creative, intuitive, big-picture thinker, and the left brain, the practical, logical, detail-oriented organizer. For most entrepreneurs and creatives, the challenge isn’t a lack of ideas but how to hold both of these sides in balance. Too much time in the right brain can lead to chaos, overwhelm, and scattered thoughts, while too much left-brain focus can stifle creativity and flow.
I designed the CEO Business Playbook to be a true brain-balancing system—giving space to the free-flowing creative process and providing structure to capture, organize, and implement those ideas.
Listen, I’m not a medical professional, but neuroscience shows that when we engage both hemispheres in complementary ways, our brain functions more efficiently, enhancing focus, problem-solving, and decision-making. This mind-body connection also plays a crucial role: when your thoughts are organized, your nervous system can relax, reducing stress and increasing clarity.
My playbook is built around this principle. It’s part creative retreat where you freewrite and tap into your intuition, and part business reset where you organize, plan, and track your progress. This blend supports a clearer, calmer mind and a more embodied, heart-centered approach to leadership and business growth.
No matter where you are in your journey—whether you’re overflowing with ideas or craving more clarity—the CEO Business Playbook is designed to hold both sides of your business brain. It’s a practical, creative companion that complements whatever you’re already doing, helping you move forward with greater focus, flow, and confidence. If you want to stop feeling scattered and start leading your business with clarity and heart, this playbook will be an invaluable tool on your path.
Here’s How the Playbook Guides You Step-By-Step:
Creative Unload
Think of this as your mental clearing. Get all those swirling thoughts, ideas, worries, and “what-ifs” out of your head and onto paper. This primes your brain for clarity and creativity.Deep Dive Brand Scan
Each day, focus on one key aspect of your coaching business—your offers, ideal clients, messaging, and energy. This helps you see what’s working and where you might be stuck.Intentional 90-Day Planning
With a clear mind and big-picture insights, map out your next quarter in a way that feels doable and aligned—not overwhelming.Client Session Command Center
Keep every client’s notes, goals, and breakthroughs in one easy spot so you can show up fully present, every single time.
Why Staying Clear is Non-Negotiable for Coaches
Your clarity directly impacts your coaching presence and your client’s experience. When you’re frazzled or scattered, it leaks into your calls, your messaging, and even your pricing decisions. The best coaching happens when you’re calm, centered, and fully there.
And that’s what this playbook helps you build: a coaching practice grounded in clarity, fueled by intention, and supported by a system that flexes with your creative mind.
Who This Is Perfect For:
Coaches who feel overwhelmed but crave structure
Creatives ready to organize their genius without losing their spark
Visionary leaders who want to track growth beyond just dollars
Anyone tired of rebooting their business every quarter
It’s also for the practical-minded leaders who want a system that respects their need for order but doesn’t kill their spark. Maybe you’ve tried planners or project management apps that felt rigid or disconnected from your creative rhythm. This is the bridge that connects your heart’s vision with the discipline needed to move it forward—without sacrificing your sanity or spontaneity.
Most importantly, this playbook is for anyone ready to cultivate a healthier mind-body-business connection.
When your mind is clear and your nervous system is calm, you can lead with more presence, make smarter decisions, and serve your clients with authenticity and ease. It’s not about doing more; it’s about doing better—being the CEO your business needs, fully embodied and creatively alive.
Ready to Move From Overwhelm to Aligned Action?
Listen, coaching is hard when your brain is cluttered and your energy feels scattered. You’re called to lead—with clarity, presence, and heart—but the chaos of notes, tabs, and half-finished ideas keeps pulling you away from your flow. That’s exactly why I created the CEO Business Playbook to help me AND you build a clear container for your creative genius and your practical plans. Don’t get it twisted, I made this playbook for me too!
Plus, this August, I’m hosting a live workshop designed for the creatives, the CEOs, and the ones who want both. We’re talking money-making strategies and creative flow—without sacrificing one for the other. We’ll walk through the playbook step-by-step, and you’ll get real-time coaching on how to make it your own.
This workshop blends mindful techniques with practical business tools to help you stay clear, confident, and inspired. You’ll learn how to stay organized without stifling your genius, track your growth with ease, and bring structure to your brilliance—so your business can flow as creatively as you do.
Be ready to claim your clarity and lead like the CEO you already are. Bring your questions, bring your sticky notes, and let’s get you out of overwhelm and into your next level. Ready? Fill out this form and I’ll be in touch so we can talk more!
Imagine showing up for your clients fully present, leading with calm confidence, and finally having a system that holds space for both your visionary ideas and your executive action.
Your next-level coaching business is waiting. Let’s build it—together.
Here’s to you showing up with all your heart and clarity—I can’t wait to see the incredible things you’re about to create. It’s your time to step into confidence, trust your vision, and lead with purpose.
Keep moving forward with calm and focus—your business and your dreams are ready for you. You’ve got everything it takes to make it happen—and I’m dedicated to creating powerful tools that support your unique brilliance, help you show up confidently, and most importantly, build a thriving business that makes serious money. 🤑
Stay fierce and focused,
Caitlainne